{"id":410,"date":"2025-11-28T03:20:17","date_gmt":"2025-11-28T03:20:17","guid":{"rendered":"https:\/\/aiavatar.fun\/?p=410"},"modified":"2025-11-28T03:27:01","modified_gmt":"2025-11-28T03:27:01","slug":"%e3%80%90press-release%e3%80%91","status":"publish","type":"post","link":"https:\/\/aiavatar.fun\/ja\/\u3010press-release\u3011\/","title":{"rendered":"Conducts a Survey on \u201cWinter Motivation Slumps and AI Support\u201d"},"content":{"rendered":"

AI Avatar Co., Ltd. Conducts a Survey on \u201cWinter Motivation Slumps and AI Support\u201d<\/strong><\/h3>\n\n\n\n

94% Experience Lower Motivation in Winter; Strong Demand for Gentle, Supportive Encouragement<\/strong>
<\/strong> \u2014 Growing Voices Seeking Reassurance, and Rising Expectations for AI Avatars as \u201cEmotional Companions\u201d \u2014<\/strong><\/p>\n\n\n\n

AI Avatar Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Ichiro Kato; hereinafter referred to as \u201cthe Company\u201d), which advocates being the \u201cabsolute cheerleader\u201d for those who strive, conducted a nationwide survey of 190 men and women in their 20s to 40s regarding \u201cWinter Motivation Slumps and AI Support.\u201d<\/strong><\/p>\n\n\n\n

The survey found that roughly 90% of respondents feel a drop in motivation during winter, and many struggle especially with the \u201cfirst step\u201d<\/strong> of action, such as getting up in the morning<\/strong> or going outside.<\/strong> In addition, many people reported that being encouraged helps them act more positively. Among different types of encouragement, gentle, comforting, and supportive words<\/strong> were found to resonate most strongly. These results suggest rising expectations for AI avatars to serve as reassuring emotional companions<\/strong> who help people navigate winter sluggishness.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u25a0 Background and Purpose of the Survey<\/strong><\/h2>\n\n\n\n

Winter is a season when many people are more likely to feel unmotivated or unable to take action, due to a combination of factors such as cold-related physical discomfort, reduced daylight hours, and the busyness of year-end events. This survey was conducted to clarify how this winter-specific sense of stagnation affects daily behavior and mood, and to examine how much \u201csupport\u201d<\/strong> \u305d\u3057\u3066 \u201cempathetic encouragement\u201d<\/strong> can help alleviate it.<\/p>\n\n\n\n

In particular, the survey aimed to explore how a companion-style AI like AI avatars could contribute to mitigating motivation declines during winter.<\/p>\n\n\n\n

\n\n\n\n

\u25a0 Survey Summary<\/strong><\/h2>\n\n\n\n
    \n
  • 94%<\/strong> answered that they \u201cfeel unmotivated in winter,\u201d confirming that winter is a season where motivation clearly tends to drop.
    <\/li>\n\n\n\n
  • Main causes of motivation slumps were winter-specific burdens such as cold weather, physical discomfort, and unexplained low mood.
    <\/li>\n\n\n\n
  • \u306b\u3064\u3044\u3066 75%<\/strong> answered that \u201cbeing encouraged makes them more positive and proactive,\u201d demonstrating the effectiveness of encouragement during winter sluggishness.
    <\/li>\n\n\n\n
  • The most impactful encouragement was gentle, empathetic, and healing language<\/strong>, showing a stronger preference for reassurance over pushy motivation.
    <\/li>\n\n\n\n
  • Positive images of supportive AI centered on reassurance, positivity, and growth support<\/strong>, indicating rising expectations for AI avatars as \u201cemotional companions.\u201d
    <\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n

    \u3010Survey Overview: \u201cWinter Motivation Slumps and AI Support\u201d\u3011<\/strong><\/h2>\n\n\n\n
      \n
    • Sample size:<\/strong> 190
      <\/li>\n\n\n\n
    • Participants:<\/strong> Men and women aged 20\u201340s
      <\/li>\n\n\n\n
    • Survey date:<\/strong> Friday, November 14, 2025
      <\/li>\n\n\n\n
    • Method:<\/strong> Online survey
      <\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      \u25a0 Detailed Findings<\/strong><\/h2>\n\n\n\n

      Do you ever feel \u201cunmotivated\u201d during winter? (n=190)<\/strong><\/h3>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      94%<\/strong> responded that they feel unmotivated in winter, showing that winter is widely recognized as a season where motivation drops easily. Over half answered \u201coften,\u201d suggesting that factors like cold temperatures, health fluctuations, and lack of sunlight combine to create a recurring annual pattern. The widespread recognition of winter sluggishness highlights the need for support to reduce seasonal downturns.<\/p>\n\n\n\n

      \n\n\n\n

      What are the main reasons you feel unmotivated? (Multiple answers allowed) (n=179)<\/strong><\/h3>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      The most common reasons were \u201cI don\u2019t feel like moving because it\u2019s cold\u201d<\/strong> \u305d\u3057\u3066 \u201cPhysical discomfort caused by cold weather.\u201d<\/strong> Winter-specific lifestyle shifts also played a role, including year-end busyness<\/strong> \u305d\u3057\u3066 financial burdens.<\/strong> About one in four respondents answered, \u201cI feel down for no specific reason,\u201d<\/strong> indicating that winter disrupts physical condition, routines, and mental state simultaneously. Motivation decline in winter is thus influenced by multiple overlapping factors.<\/p>\n\n\n\n

      \n\n\n\n

      Do you feel that being \u201ccheered on\u201d affects your motivation or actions? (n=190)<\/strong><\/h3>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Approximately 75%<\/strong> answered that encouragement has a positive impact on their actions. Although people may not receive encouragement frequently in daily life, many clearly feel that supportive words help them take action. Especially during winter, when moods are more likely to drop, encouragement becomes a powerful push toward recovery of motivation.<\/p>\n\n\n\n

      \n\n\n\n

      What type of encouragement resonates most with you? (n=186)<\/strong><\/h3>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      The most supported answers were gentle, healing, and empathetic phrases<\/strong> such as \u201cTake it slow, that\u2019s okay,\u201d<\/strong> \u305d\u3057\u3066 \u201cPlease take care of yourself.\u201d<\/strong> These were followed by empathetic words that make people feel understood. Traditional \u201ccheerleading\u201d phrases like \u201cYou can do it!\u201d<\/strong> were a minority. During winter, people tend to value reassurance<\/strong> more than strong motivation, and empathetic communication is more effective for restoring motivation.<\/p>\n\n\n\n

      \n\n\n\n

      What impressions do you have of an AI that supports and encourages you, such as AI avatars? (Multiple answers allowed) (n=190)<\/strong><\/h3>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Respondents expressed many positive impressions, including \u201ca sense of reassurance from being listened to,\u201d \u201cfeeling more positive,\u201d<\/strong> \u305d\u3057\u3066 \u201csupport for personal growth.\u201d<\/strong> AI was seen less as an authoritative \u201ccoach,\u201d and more as a warm \u201cemotional companion\u201d<\/strong> that stays close and accepts people\u2019s small stumbles in daily life. The survey suggests that people want AI to provide reassurance and positivity more than correctness.<\/strong><\/p>\n\n\n\n

      \n\n\n\n

      \u25a0 Conclusion<\/strong><\/h2>\n\n\n\n

      The survey confirms that winter is a season when many people feel low mood or struggle to take action, especially at the starting point<\/strong> such as getting up in the morning. Meanwhile, about 75%<\/strong> reported that encouragement improves their actions, and the most desired form of support was not strong \u201cYou can do it!\u201d motivation, but rather gentle, empathetic, and healing encouragement.<\/strong><\/p>\n\n\n\n

      These trends indicate rising expectations for AI avatars to serve as reassuring emotional companions<\/strong> who quietly support people and help them take a step forward.<\/p>\n\n\n\n

      \n\n\n\n

      \u25a0 Comment from AI Avatar Co., Ltd.<\/strong><\/h2>\n\n\n\n

      Winter is a season where many people experience emotional downturns and hesitation in taking action, and this survey clearly reflects that reality. We want to be a presence that helps people avoid carrying their small daily \u201cI can\u2019t get started\u201d moments alone, and instead supports them with gentle empathy while encouraging a positive first step forward. AI Avatar is not meant to control people through technology, but to function as a companion that stays close to their feelings, delivering reassurance and positive change. We will continue developing our services to fulfill that role.<\/p>\n\n\n\n

      \n\n\n\n

      \u25a0 About AI Avatar Co., Ltd.<\/strong><\/h2>\n\n\n\n

      Just as generative AI has rapidly spread throughout society in recent years, a future is approaching in which interacting with personalized AI avatars becomes part of everyday life. To lead this new era, we will continue rolling out applications that support \u201ccontinuation\u201d across various areas of life.<\/p>\n\n\n\n

      Beyond technological innovation, we aim to capture social trends and people\u2019s evolving needs, and establish a global standard for companion-style AI avatars that support self-realization.<\/p>\n\n\n\n

      \n\n\n\n

      \u25a0 About \u201cCompanion-Style AI Avatars\u201d<\/strong><\/h2>\n\n\n\n

      Many people have experienced setting a goal\u2014\u201cThis year, I\u2019ll do it!\u201d\u2014only to give up after a few days. To address this challenge, we believe not only strong personal willpower but also the presence of a supportive companion partner<\/strong> is essential.<\/p>\n\n\n\n

      AI Avatar combines our advanced avatar-generation technology with a companion experience where an admired presence stays by your side and encourages you. This creates a new form of companion-style AI avatar.<\/strong><\/p>\n\n\n\n

      As the first step, we will focus on goals that many people struggle to maintain, such as dieting and exercise<\/strong>, and release the first service, \u201cSOULRiZA.\u201d<\/strong> We believe this app symbolizes the new form of companion-style AI avatars and will empower users to overcome barriers they cannot face alone.<\/p>\n\n\n\n

      \n\n\n\n

      \u25a0 Overview of First Service \u201cSOULRiZA\u201d<\/strong><\/h2>\n\n\n\n
        \n
      • App name:<\/strong> SOULRiZA
        <\/li>\n\n\n\n
      • Provider:<\/strong> AI Avatar Co., Ltd.
        <\/li>\n\n\n\n
      • Supported platforms:<\/strong> iOS \/ Android (Worldwide)
        <\/li>\n\n\n\n
      • Main features:<\/strong>
        <\/strong>\n
          \n
        • Video content by AI avatars
          <\/li>\n\n\n\n
        • Habit-building support through push notifications
          <\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Pricing:<\/strong> Free (with some in-app purchases after extended use)
          <\/li>\n<\/ul>\n\n\n\n

          Download:<\/p>\n\n\n\n

            \n
          • iOS: App Store
            <\/li>\n\n\n\n
          • Android: Google Play
            <\/li>\n<\/ul>\n\n\n\n
            \n\n\n\n

            \u3010Company Profile\u3011<\/strong><\/h2>\n\n\n\n
              \n
            • Company name:<\/strong> AI Avatar Co., Ltd.
              <\/li>\n\n\n\n
            • Representative:<\/strong> \u52a0\u85e4\u4e00\u90ce
              <\/li>\n\n\n\n
            • \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8<\/strong> https:\/\/jp.aiavatar.fun\/
              <\/li>\n\n\n\n
            • \u4f4f\u6240<\/strong>
              <\/strong> Pacific Century Marunouchi 20F,
              1-11-1 Marunouchi, Chiyoda-ku, Tokyo, Japan
              <\/li>\n\n\n\n
            • Business:<\/strong> Development \/ operation \/ sales of consumer products utilizing AI
              <\/li>\n<\/ul>\n\n\n\n

              Official SNS<\/strong><\/p>\n\n\n\n

                \n
              • Facebook: https:\/\/www.facebook.com\/aiavatarjapan
                <\/li>\n\n\n\n
              • Instagram: https:\/\/www.instagram.com\/aiavatar_japan\/
                <\/li>\n\n\n\n
              • X: https:\/\/x.com\/aiavatar_japan
                <\/li>\n\n\n\n
              • YouTube: https:\/\/www.youtube.com\/channel\/UCTrSAg9bcBaCO6SVoRVPa5Q<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

                AI Avatar Co., Ltd. Conducts a Survey on \u201cWinter Motivation Slumps and AI Support\u201d 94% Experience Lower Motivation in Winter; Strong Demand for Gentle, Supportive Encouragement \u2014 Growing Voices Seeking Reassurance, and Rising Expectations for AI Avatars as \u201cEmotional Companions\u201d […]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-410","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nConducts a Survey on \u201cWinter Motivation Slumps and AI Support\u201d - AI AVATAR \u2013 Your Virtual Friend, Assistant & Companion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aiavatar.fun\/ja\/\u3010press-release\u3011\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conducts a Survey on \u201cWinter Motivation Slumps and AI Support\u201d - AI AVATAR \u2013 Your Virtual Friend, Assistant & Companion\" \/>\n<meta property=\"og:description\" content=\"AI Avatar Co., Ltd. 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